When the world-renowned creative agency decided to embrace the digital world, I was hired as its first-ever digital content specialist. I:

  • developed and wrote the online global style guide for Ericsson – an attempt to explain the (then) newish online medium to all the divisions and territories of this vast multinational
  • created content for a ‘virtual shop’ for B2B transactions – one of the first implementations of a virtual business space
  • wrote copy for BT’s Talk Zone at the Millennium Dome. This aimed to tell the story of communication – an ambitious project, but a very successful one